Watermelon Juice – The Next Coconut Water?
Coconut water is healthy and hydrating, but it doesn’t have the flavorful zing that watermelon juice has. At Tsamma, we care about taste and nutrition. While there are plenty of healthy beverages on the market, there are few that balance sweetness with no added sugar and antioxidants.
Athletes need to stay hydrated and energized, but often their beverage options lack excitement and zest. Tsamma solves this problem, and gives athletes that competitive edge. According to studies, L-citrulline supplementation can potentially improve oxygen uptake and high intensity exercise performance in athletes. Watermelons are chock-full of L-citrulline, and are the best naturally-occurring sources of this crucial amino acid on the planet. Of course, watermelons in their whole forms are not the most convenient to consume. Tsamma has done all the work for you by taking the natural goodness of the most hydrating food on the planet and blending it into ready-made juice. Hilary Long, Business Development Director of Tsamma Juice/Frey Farms says, “Our family has been growing watermelon for over 30 years. The summertime super-fruit is an excellent source of L-citrulline, lycopene and potassium - but packing over 1-1/2 lbs of our farm-fresh watermelon into a convenient bottle, with a flavor people truly love has been a game changer.”
Though more research needs to be done on watermelon juice and its effects on athletes, in one study L-citrulline tablet consumption improved VO2 kinetics, time-to-exhaustion ad max power during a 60-second sprint in recreational cyclists. Not only are watermelons the perfect fruit for revving you up for your next distance run or bike trip, but they’re also ideal for replenishing you after an intense cardio session. Studies have shown that a combination of salts, minerals and natural sugars in fruits and vegetables can hydrate people more effectively than water or sports drinks. Watermelon is 92-percent water and consists of vitamins, potassium, calcium, magnesium and sodium.
Long touts the benefits of Tsamma and also notes the growth: “The buzz is definitely growing, watermelon juice is the future of hydrating, healthy beverages. Tsamma will always be a watermelon based, hydrating juice line that focuses on excellent flavor. We’re excited to introduce our new blends, Tsamma Pink Guava and Tsamma Spinach & Kale, at PMA Fresh Summit. These two unique blends rival the flavor of Tsamma original but pack a mean punch of health benefits.” Stop by Booth #4910 to meet the Team and enjoy the Tsamma Juice Bar.