Spotlight on Sarah Frey-Talley & Tsamma Juice

Watermelons are often associated with crisp, refreshing tastes and summertime. Unfortunately, these delicious fruits are also not always the most convenient to cut up and consume. Sarah Frey-Talley spent her life on a farm, and appreciates the labor that goes into planting and harvesting watermelons. “We do all of the hard work for our watermelon juice-lovers.”, Sarah says.

“Luckily, I’ve been in the business of selling melons for thirty years,” Frey-Talley adds. And this is quite literally the case for the self-described serial entrepreneur. At the age of eight, Sarah was selling fruit out of a truck with her mother. At the time, it was a way for her to get off the farm during the summer months. Little did she know that she would one day spearhead an entire career based on her passion for watermelon. “I created Tsamma because of my background of living and working on the farm,” Sarah notes. “My upbringing and experience with Frey Farms have prepared me for all aspects of the juice business.” For instance, the Global Food Safety Initiative has helped Frey-Talley understand that quality assurance is a crucial aspect to consider when it comes to selling watermelon juice. Frey Farms has a Director of Food Safety who monitors the business’s operations, conducts random in-house audits of the farms and their facilities, and also verifies all of the business’s protocols. “Our customers, US consumers and especially Frey Farms care about the quality of the fruit that’s getting distributed across the country. You can bet that every bottle of Tsamma is guaranteed to be high-quality.”

Besides providing premium fruit juice that’s healthy and delicious, Frey-Talley also cares about the social impact her business can have on communities around her. “Team Tsamma and Frey Farms have been big supporters of the Let's Move Salad Bars To Schools program. This is our second year sponsoring Tour de Fresh. Tour de Fresh is such a wonderful industry event that leads up to the PMA Fresh Summit. We look forward to being their along the 275 mile journey from Asheville to Atlanta to keep the riders hydrated and energized!” Stop by Booth 4910 to meet Sarah and the Team - and of course to enjoy the Tsamma Juice bar.