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Cold Pressed Juice: What’s Hidden Behind the Hype?

Cold Pressed Juice: What’s Hidden Behind the Hype?

If you’re not living under the rocks in the past few months or years, for sure, you have already heard or even tried cold pressed juice. The cold-pressed juice craze started with yoga gurus on cleansing and meditation and gym buffs looking for a great antioxidant. And since the world revolves around being health conscious, cold pressed juice rose in popularity in a short period of time. But there’s a question playing behind my head asking, “what is really behind the cold pressed juice hype?”

Cold pressed juice underwent a process which includes hydraulic pressing that used a good amount of pressure to extract the liquid from fruits and vegetables. By employing this process, no nutrients from the fruits and vegetables are lost. At its rawest form, a bottle of cold pressed juice can only last for three to four days. Thus, when left unconsumed after four days (maximum), you should better throw it out. Drinking raw cold pressed juice after four days can pose a serious health risk most especially for children and pregnant women who are sensitive. Luckily, most of the suppliers of cold pressed juice these days have already employed pasteurization in order to maintain the freshness of the juice. In other words, the cold pressed juice available in the market can be consumed even after a week or so.

If there’s one downside that might prevent you from adding the cold pressed juice in your grocery list, it is the hefty price tag that comes with it. Most of  the cold pressed juice retail from $5 to $10 per  bottle. In other words, if you will add a bottle of cold pressed juice, it might also make your grocery shopping budget  through the roof which isn’t wise for families dealing with a tight budget.

In its general sense and concept, cold pressed juices are relatively safe and nutritious. Since the process that it underwent use a low level of heat, it doesn’t really affect the overall nutritional value of the fruits or vegetables. In addition to that, fruits and vegetables are generally healthy and beneficial for the growth and development of the body. So, if you need a quick pick-me-up drink to boost your energy, a bottle of cold pressed juice can do the trick. However, as of these days, there is no study or research that tackles and proves the overall effects of drinking cold pressed juice.

If you are interested in trying out the possible benefits and wonders of drinking cold pressed juice, it is worth noting that a juice-based diet won’t suffice in making your body fit and healthy. If you want to make the most out of the benefits of a cold pressed juice, it is best to drink it in moderation. Plus, you should consider adding other foods that will help the overall function of the body. Avoid relying on a cold pressed juice as it can work better if coupled with fiber-rich foods.


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