Tsamma Watermelon Juice is fueling the University of Alabama student-athletes and keeping them hydrated in top health with a unique partnership this fall.
The University of Alabama football program sought out Tsamma Juice last year after learning of a study on the company’s watermelon juice, which is being led by the University's Human Nutrition Department. The study focuses on the effects of L-citrulline, an amino acid most known for its use as a sports performance and cardiovascular health supplement. Watermelon is the only food that provides a natural source of L-Citrulline and each 12 oz. bottle of Tsamma Juice has 600 mg of this powerful nutrient.
Our goal with this strategic partnership is not only to hydrate and replenish the Alabama student-athletes but to share the significant health benefits of watermelon juice with the students, staff and alumni during major events.
This past weekend, we handed out more than 1,000 12 oz Tsamma Watermelon Juice samples to attendees of University of Alabama vs Tennessee game! #RollTide! Tsamma Juice had the opportunity to engage with hundred’s of students and fans in the Mercedes-Benz Fan Fest area adjacent to Bryant-Denny Stadium and surrounding areas.
“Providing a natural form of hydration is critical for student-athletes and teams during the heat,” said Jim Carabin, Vice President and General Manager for Learfield’s Crimson Tide Sports Marketing, multimedia rightsholder for the University of Alabama. “I like knowing the product was made by local Southeast farmers who keep a close eye on quality and consistency in flavor.”