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Tsamma Watermelon Coconut Juice Wins Beverage Industry's Beverage of the Month

Tsamma Watermelon Coconut Juice Wins Beverage Industry's Beverage of the Month

FROM BEVINDUSTRY.COM

New age beverages are generating their fair share of attention in the U.S. market. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for September, that trend continued.

Receiving 31 percent of the vote, Tsamma Watermelon + Coconut Water Blend was the most popular new product release in the monthly poll. Each 12-ounce bottle of the cold-pressed watermelon juice provides more than 500 mg of potassium and just less than 500 mg of L-citrulline, which helps reduce muscle fatigue, increase muscle recovery and fuel rapid hydration, the company says.

With 28 percent of the vote, CEO: Clean Energy Organics placed second in the poll. Sweetened with a blend of organic erythritol, sugar and monk fruit extract, the energy drink lineup provides energy from organic green coffee bean extract.

Rounding out the Top 3 was Purity Organic Sparkling with 10 percent of the vote. The new lineup is offered in four flavors: Watermelon, Lemon, Mandarin Orange and Grapefruit.

The vote for products posted in October will begin Nov. 6 with the vote ending at 11:59 p.m. ET Nov. 20.

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