Tsamma, a leading cold-pressed watermelon juice, is proud to announce that they are helping to hydrate the Jacksonville Jaguars this season, kicking off Sunday, September 9. Tsamma’s cold-pressed watermelon juice, launched in 2014 by Frey Farms, has been a favorite of athletes and fitness enthusiasts for its performance, hydration and recovery benefits.
The Jacksonville Jaguars are considered one of the home teams for Tsamma and Frey Farms, which grows a large percent of their watermelons in Florida.
“Being a local Florida watermelon grower, the opportunity to hydrate the Jacksonville Jaguars is a huge thrill,” said Founder and CEO Sarah Frey. “Training in the heat of Florida makes hydration critical for these athletes, and the amount of L-citrulline found in each bottle of Tsamma provides rapid hydration.”
For the past few years, Tsamma has been working with collegiate teams, like the University of Alabama and Clemson. The University of Alabama football program sought out Tsamma Juice last year after learning of a study on the company’s watermelon juice, which is being led by the University’s HumanNutrition Department. The study focuses on the effects of L-citrulline, an amino acid most known for its use as a sports performance and cardiovascular health supplement.
Frey adds, “Watermelon juice is an excellent source of lycopene, potassium, L-citrulline, all of which have been proven to improve athletic performance and recovery.”
Researchers have shown that the amino acid L-citrulline (found in watermelon) improves oxygen uptake and high intensity exercise performance in recreational athletes. Moreover, they have found that it helps with post-exercise muscle soreness. Every bottle of Tsamma watermelon juice contains high levels of Potassium, Lycopene and L-Citrulline, making Tsamma the perfect athletic recovery beverage for those looking to hydrate naturally.
Tsamma juice can be found at retailers such as Publix, The Fresh Market, and Harris Teeter, found in the produce section.